# Asics

## Strategy Demands Integration, Speed

To support its expansion in Southeast Asia, Japan-based ASICS needed ERP software that could quickly be provisioned for sales operations in India and Singapore, managed without an IT department, and was flexible enough to integrate with on-premise financial software at its headquarters. Seeking to reduce TCO, ASICS looked to the cloud and a two-tier ERP model to provide real-time visibility across the entire organisation.

**Company:** ASICS Asia PTE. LTD, ASICS India Private Limited  
**Industry:** Apparel and Footwear  
**Location:** Singapore, India  
**Employees:** 30 in total  
**Number of Subsidiaries:** 2  
**Number of Countries:** 2  
**Parent or Subsidiary:** ASICS Corporation  
**NetSuite Product Implemented:** NetSuite OneWorld

### “We chose NetSuite because we needed an ERP to support us without infrastructural operations since it was difficult for us to secure IT specialists locally.”  
###### Mr. Takahiro Mizumoto  
Manager, SCM Solution Team, Global IT Division, ASICS Corporation

## Rapid Deployment, Robust Functionality

A three-month deployment of NetSuite OneWorld allowed ASICS to launch its Singapore subsidiary in four months, and India in six. The two-tier ERP model is integrated with a system at headquarters to provide one version of data and end-to-end visibility into financials, accounting, order management and inventory management.

## Regulatory Compliance, Customer Satisfaction Ensured

NetSuite’s robust regulatory reporting allowed ASICS to easily establish direct sales and marketing in Singapore, replacing a distributor it had been using since 1981. Enhanced visibility into stock enables reliable shipping to East Asian customers, increasing client satisfaction.

## Platform for Regional Expansion

Subsidiaries can monitor business performance in real-time and issue daily reports to headquarters. This visibility into performance, coupled with a scalable, repeatable two-tier ERP model, ensures that ASICS can quickly establish subsidiaries in the region, and ensure its success.